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For more details on my professional history, please see my LinkedIn profile. I welcome invitations to connect there.


I work for EMC, and there is likely to be a bias in favor of EMC in my posts. However, this is my blog, and the opinions expressed here are entirely my own. I am a blogger who works at EMC, not an EMC blogger. Content published here is not read or approved in advance by EMC, and does not necessarily reflect the views and opinions of EMC.

About this Blog

I get the most satisfaction from my job when I am able to help a customer maker a difference in their business operations. This blog is a chance to share some of the stories of those successful applications of technology - where the rubber meets the road.

Being a true geek, I also use a lot of technology personally. So a few stories will feature places in my private life where I have been involved in the application of technology to improve something.


I have been a computer geek since I found the Commodore PET in the Cupertino High School electronics lab. 30 years later I still love working with technology.

I have been working in IT since I was a senior in High School. I have been a part of the Enterprise IT vendor community since 1991. I have been with EMC since the beginning of 1995 I came looking for a good place to be for a while – and have been so continually interested in where we were going that I have not been able to leave. I am also the author of the iorate storage performance testing tool.

For more details on my professional life, please see my LinkedIn profile. I gladly accept connections there. I do not connect to the world on my personal Facebook account, though I do use it to keep up with friends and have created a public page related to this blog. For those that are curious:

  • I have been happily married for almost 20 years, and have 2 great kids.

Between that and my work history, you can figure out most of my biases. I trust you will take my writings with the appropriate grains of salt.

Comment Policy

Due to spam, flames, or the personal nature of some comments, all comments are moderated. I am very interested in productive conversation. I will weed out what I consider noise without apology. Thank you for your interest, participation, and understanding.

Finally, About the Icon

Rubber Meets the Road Some of you may be wondering what is up with the icon? Well, I don't have a good image that works for the application of Information Technology in general. So I thought about the analogy of 'where the rubber meets the road.'

For those that have never been to a Top Fuel event, this image may not mean much. To those that have, it means a lot. There is no other place where you can watch a vehicle that is not intended to fly go from standing still to 300+ MPH in under 1/4 mile. Feeling the air quake when a Top Fuel Dragster hits the gas is unique. And this motorsport is focused on how to make the 'car' stick to the road most effectively: it is ALL about where the rubber meets the road.

Rubber Meets the RoadI tried to make a smaller version of a real smoking tire, but at the icon resolution it just doesn't work. So I decided to build a rough icon that got the idea across. So far it seems OK, but not great. One of many things to work on....

As a note, the picture on the right here is of Kenny Bernstein, from the days when he was sponsored by Budwiser. I did not select this because I am a huge fan of Kenny - I am not even a motorhead. It was just the first really good smoking tire picture I got with my web search.